Better World Books (BWB) Case Study

Better World Books Case Study Introduction Better World Books (BWB) is a feel good story about a dream of college entrepreneurs who wanted to make a different in their community, impact the environment, and create a profitable company providing employment for hundreds of people.  Their dream has been fulfilled and they are growing.  BWB has…

TOM’S One for One Business Model: Is it Sustainable for the Future?

Case Study: TOM’S One for One Business Model: Is it Sustainable for the Future? DISCUSSION QUESTIONS What is TOMS’s target market?  How might this market change in the future? TOMS’s target market is consumers who resonate with TOMS one for one approach and the company’s combined for-profit/philanthropic persona.  This market may change if TOMS undergoes…

Interview with longtime private school Facilities Manager

Interview with Vernon, former Facilities Director at a faith-based private school (3 years) and large Catholic School (11 years), both in greater Atlanta area.  Vernon recently took a new job with a manufacturing company following 14 years in the private school sector. Main Points: Communicating with the Facilities Manager will make the Admissions Director’s job dramatically easier and…

Case study of the De Beers Diamonds

Introduction Few names are more famous or notorious in some circles in the diamond business than De Beers.  Few companies in any industry have cornered the global market in their space than De Beers.  Their reputation for bullying and unethical business practices is well documented.  Partnering with brutal regimes to supply their diamonds was common…

Case study of IBM

Introduction  IBM has been the forerunner in data processing for over 100 years. They are synonymous with efficiency, data processing, and managing big data.  Their history with the US Government and managing the complex issues of a world power are legendary.  They have experienced great technological highs over the decades but also had a number…

Advice on social media storytelling

1- Tell us about you/the origins of the brand. Who are the people behind your logo?  Followers want to see there are live people on the other end they can relate and engage. The great thing about social media is it has taken away the pretense of walls and a mote to the “castle.”  Customers can now…

People give to people, not to schools

The pressure on K-12 private schools to develop donors and to advance the mission of their schools has never been greater.  Demands on school leadership from board members, parents, alumni, and even community supporters is ever increasing.  What are the best practices private schools could use in cultivating a donor and win them as a…

Team Turquoise Solar Panel Business Plan

Our PowerPoint Business Plan Team Turquoise presentation1 The energy industry in the US has a huge potential for growth, development and opportunities for investment and policy makers like the Obama Administration are doing everything possible to ensure the sector drives the economy. The basic economics of energy and developments in technology are making the area…