My favorite word for social media is . . .transparency:

  1. Collective intelligence opportunities.Instead of hording information, great value is given to those who actively share information and knowledge. People are recognized as experts based on what they share rather than what they keep to themselves. Social Media Benefits . . . Four main benefits: • communication • collaboration • community • collective intelligence opportunities.
  2. Publicly recognize others in your company by endorsements and recommendations. Want to improve company morale and build up your coworkers? Reach out to your coworkers on their LinkedIn profile and praise them publicly for their strengths and assets to the company. Regardless of how important or high up the chain of command, everybody loves to hear praise and you are doing your part to improve employee engagement. Do it without expecting anything in return. The idea is you are paying it forward.
  3. Awesome tool to exponentially connect globally with people. It is ALL about SOCIAL! Social media is ALL about the SOCIAL in the Social Media. Media will change, SOCIAL will not. It is ALL about people. It is a tool to CONNECT to people.
  4. Win Friends & Influence People–Think Dale Carnegie. Cannot grasp the concept of Social Media? Do you want to make friends and influence others? Then you are at the place! Best way to be effective on social media from Dale’s 7 steps . . . 1. Arose in the other person an eager want (establish a problem solver brand). 2. Become genuinely interested in other people. 3. Give honest, sincere appreciation. 4. Be a good listener. Encourage others to talk about themselves. 5. Talk in terms of the other person’s interests. 6. Remember that a person’s name is to that person the sweet and most important sound in any language. 7. Smile (present yourself in a pleasure, happy manner).  
  5. Transparency, authenticity, and accountability are sacred attributes of any modern leader. Since Bill Clinton sat in the Oval Office in the 1990s, the Internet overwhelmed the media “gatekeepers”—the few dozen priestly reporters and editors who determined what news, opinion, and gossip the public would hear about. Today, there are 330 million people equipped to do their own reporting, writing, and publishing. You can’t keep the truth from them. You can’t bully them all or fool them all. That is why transparency, authenticity, and accountability are sacred attributes of any modern leader. Whether you’re running a church, a business, or a political party, leadership is now a lying-free zone.
  6. Genuinely encourage & make heroes out of others.Thank people by name using their Twitter account handle. Make heroes out of them. Encourage by endorsing and recommending leaders and volunteers on LinkedIn. Include as many pictures & videos (with permission) of people and volunteers in your posts as possible. • Create authentic online connections (Facebook LIVE) to thought leaders.
  7. Leaders cannot hide any more. Whether it is Yelp, Glassdoor, Google, Facebook or Twitter, people are talking about you and your business whether you engage or not. Customers, employees and the general public are framing your image and are demanding you engage with them. Continuous open dialogue is fully expected because there are more gatekeepers. CEOs are able to closely examine front line opinions and instantaneously review what employees are saying about their company via Yelp or Glassdoor. Social Media allows you to jump the moat and climb the walls of the corporation and talk with a real, live person!

How about you? Scared, frightened or looking forward to the future?

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