Advice on social media storytelling

1- Tell us about you/the origins of the brand. Who are the people behind your logo?  Followers want to see there are live people on the other end they can relate and engage. The great thing about social media is it has taken away the pretense of walls and a mote to the “castle.”  Customers can now speak via social media to real people.

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2- Show today’s stories, real people from your company.

Visual marketing performs better when the content has a human element. From tapping into user generated images, to showing behind the scenes content on how a product is made, consumers like to see the human side of your brand. 

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3- Include values in your content: say whether you help care for the planet, water, animals, or the environment. Corporate Social Responsibility (CSR) is the hot term today.  Customers want to believe in the brands they buy with their hard earned funds.

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4- Integrate content generated by the audience, they can also tell their story.  Show your company is genuine and you have real people who respect and admire your company. You are partnering with customers who love your company. Using real and authentic pictures of customers causes people to relate to the company.

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5-Tell your story in a sound bite.  Find your company’s voice and communicate it to people to remember and understand in 30 second summaries.

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6-Pay attention to story structure.  A drama is divided into five parts, or acts,[4] which some refer to as a dramatic arc: exposition, rising action, climax, falling action, and resolution.  Same as telling the story of your company.

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7-Sequence your Ads to create stories.  You are building interest and enthusiasm about the concept you are launching.  Customers cannot wait to see your next ad when you build this type of anticipation.

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8-Feature your unique Value Proposition.  Great examples from popular companies.

unique value proposition

9-Embrace Visual Imagery

Don’t be afraid to experiment with different types of visuals! The human brain processes visuals 60,000 times faster than text, offering a powerful advantage to companies that can curate social media-friendly visuals that drive an immediate response.

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Storytelling is everywhere, and it’s the only format that has transcended and will continue to transcend in time. Today social networks understand that and therefore they’re constantly adapting their platforms, just like companies design phones with larger screens.  We can see that everything is designed for the visual and so that people, using various channels and devices, can tell their  stories and also be the audience of another. A wonderful movement in social media is authenticity and becoming a genuine product.  Tell your story.  Let people see the people, the personalities, and the heart of your organization.  You will be glad you did!

Sources:

http://postcron.com/en/blog/storytelling-social-media/

http://www.socialmediaexaminer.com/5-ways-to-use-storytelling-in-your-social-media-marketing/

http://www.convinceandconvert.com/social-media-case-studies/seven-tips-for-jumpstarting-your-visual-storytelling-strategy/

http://www.onespot.com/wp-content/uploads/2014/05/onespotscience4-1.jpg

 

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