When I talk to people, they usually do not want to promote their careers and their successes because they are afraid of coming off as a jerk. It hurts them as they seek their dream job and advance their careers. How do you promote yourself and your career without coming off as a pompous jerk??? How to positively brand yourself as an expert in areas where you actually thrive in and are really good?? Is it possible to genuinely be interested in the needs of others, and still promote yourself? • Absolutely and it can be a “win/win” situation for everyone!! • Purpose of the article is to explain HOW!!!
- Start with the indisputable FACTS • Keep your resume, bio and LinkedIn profile in perfect order. • Be factual, clear and complete. • If you doubled sales in a year, say so. • Tell the truth! • Investor’s Business Daily says to take the hype out of your message; stay away from adverbs and adjectives. For instance, INSTEAD OF saying, “I successfully led an initiative that improved productivity by 36%,” SAY, “I led an initiative that improved productivity by 36%.” • Plenty of people do the opposite of telling the truth. • They make boastful claims in an article or email, but their profile is lacking the most basic details. • Tell the truth and let your factual accomplishments speak for themselves. I like how Muhammad Ali said it, “It’s not bragging if you can back it up.”
- Share the facts – specific, quantified facts – please. • STATE THIS: “After implementing team-building and cost-cutting initiatives in Cincinnati, they transferred me to Atlanta to run the plant and overhaul the operations. We won ‘best production facility’ in my third, fourth and final year at Valvoline.” • Make it very easy for people to get facts about what you have accomplished. • It is difficult to argue with clear, defined, quantified facts. • Don’t brag, just tell the truth.
- Ask for honest recommendations • Ask for honest peer analysis and third-party proofs of your work. • Include these recommendations and analysis in your LinkedIn profile and resume. • Both honest peer analysis and 3rd party proofs report that what you are saying is not just your opinion of yourself, but someone else’s as well. • It truly affirms and gives validity to what you are stating. Be generous in giving recommendations to others and they will be return the favor. LinkedIn makes it easy to recommend others and endorse them for what they do well.
- Acknowledge others and give credit where credit it due. • State your accomplishments in terms of how you have helped others. • If you have clients, list the ways they have benefitted from working with you. • If you volunteer, be proactive in supporting your favorite non-profits. • When your team wins, give credit to the other team members. Give credit where credit is due • Always give credit to your sources. • As you succeed, bring as many others along with you as you can. • Never give yourself sole credit when it was a team achievement.
- Add value to others. Help others & share freely • The best articles, blog posts, comments and discussion topics serve to help other people. • The wrong way to get a new client is to say, “I’m the best, hire me.” Think long-term value • The right way to get a new client with long-term value is to be so helpful that it becomes obvious to others that you are someone who adds value and brings the right attitude to tough challenges.
- Provide insights and provide solutions • If you have worthwhile capabilities, use them. • Write articles that imparts genuine insights. • Teach others valuable skills. Provide solutions • Be calm and focused in stressful situations. • Look for actual solutions, instead of simply parroting tired, old phrases. • Use your abilities in ways that other people value. Share freely • Share freely and with a generous heart. • Then make it easy for people to contact you if they value what you have shared.
- Admit when you don’t know • Newsflash: no one has all the answers. • If you want to earn credibility, be the first to admit when you are over your head.
- Okay to be bold. You can be bold too! • You can pick up the phone and ask for help, or call a hiring company and tell them you want the job. • You can also tell others, especially potential employers, about your accomplishments.
Resources • “Humble yourselves before the Lord / Blow your own horn” by Dave O’Farrell http://jobseekersptc.org/humble-yourselvesbefore-the-lord-blow-your-own-horn/