#SocialMedia is all about connecting with people, not PUSHING your business. Provide for the people and the people will provide for you.
#Socialmedia is a give & take conversation. You won’t be effective if you are constantly pushing programs or products.
Key characteristics for gaining followers is to build a tribe of people who believe in your #message, #trust you, and #value your knowledge.
Don’t make your intern be your #socialmedia manager since they are communicating THE message of the org. Must know org’s vision, strategy & plan.
Brand yourself as a “generous expert” in your field. Share freely your knowledge & become a person others can TRUST. #SocialMediaMarketing
#VolunteerManagement is all about making heroes out of people. Allow the volunteers to get the praise & applause. Keeps them motivated! Use #SocialMedia to highlight them.
One of the BEST things about #SocialMedia is it allows people to pierce the veil of the hierarchy of an organization. It meets the needs of Millennials who are looking for authenticity and personal connection.