I attended a great conference a number of month ago at Jekyll Island and the KSU Marketing Director Kathie Beckett gave an outstanding, easy to understand presentation on the benefits of social media. It is worth a look because it really can explain how and why the world has been taken captive by it. Great visuals and step by step explanations. http://ccpe.kennesaw.edu/news_and_events/kb_gaea-2012.pdf