Connecting with Major Donors as real people

I have learned a lot about major donors over my 15 years in fundraising/nonprofit management.  I have spent a great deal of time cultivating major donors with much success (multi-million dollar home donated, $300,000 given toward a building, etc.) in connecting people with their passion in the nonprofit organizations I have led. Here is what…

Creating a “Homecoming” for an Online University

After working for an online university, a continuing education college, and now pursuing my MBA 100% online, the idea of how you stay connected to alumni came to mind. Specifically, how do you create a connection for alumni of an online university? They have no memories of famous campus landmarks like the old “Oak Tree”…

The essential basics of a successful annual fundraising campaign

From my 15 years of fundraising, listed below are lessons I have learned: Elements of a Successful Campaign FOLLOW THE PLAN Create a Steering Committee of influence and well connected volunteers Volunteer Recruitment–recruit volunteers who in their sphere of influence have people willing to give to your organization simply because this volunteer asked them. Prospect…